MMA Gym: How to Diversify and Increase Revenue from Your Jiu-Jitsu, MMA, or Other Martial Arts Academy

Are you the owner of a Jiu-Jitsu, MMA or martial arts academy?

Here's how to diversify and increase your income!

If you own a jiu jitsu, MMA or other martial arts academy, studio or dojo, you are probably thinking about ways to increase your business revenue. Your passion and seeing your students improve and thrive is certainly your second paycheck and the financial aspect is important enough to think about and take action to improve it.

Increase your income by having more members

One of the most obvious ways to do this is to attract more members to your academy. There are several ways to do this, including investing more in marketing. There is a lot to say on this topic, but attracting more members presupposes 2 things:

1. The academy has enough space to accommodate more members.
2. The academy has enough availability to have more members.

Increase your income by increasing prices

Another way to grow your academy’s revenue is to increase your average member value. Some owners are hesitant to raise their rates because they want their classes to be accessible to as many people as possible, and that’s completely understandable. After all, spreading your passion and creating a movement is part of owning an academy, dojo, or gym.

Increase the average value of members without penalizing those with limited budgets

One way to increase your average member value without penalizing members with more limited budgets is to expand your offering to generate more value.

Here are some ideas to “boost” your offers:

• Offer private or semi-private lessons
• Provide a physical preparation plan to prevent injuries and improve the physical condition of your students.
• Provide a nutrition, supplementation and lifestyle plan to improve metabolic health, body composition and recovery of your limbs.
• Offer a plan where every X week period , members can receive a rashguard, shorts or other equipment with the academy's logo. Have custom rashguards to your gym is much easier and less expensive than it seems, write us here to get custom rashguards!

These ideas can be separated or combined into a VIP package which will require a bigger investment from the members who choose it.

How can you implement these ideas to increase your average member value and academy revenue?

Obviously, if some of your members take such a package, the average value of all members in your academy will increase because it is an average.

You may be thinking that you can't incorporate these things into this offer because you don't want to do it yourself, and that's okay if that's the case. However, you can talk to potential partners and see if you can include their services in your monthly offer.

Choosing trusted partners to create these offers

For this avenue, the important thing is to find trusted partners. You can even find partners to help you increase the income of your academy, dojo or gym .

When it comes to gear that serves as advertising through member endorsement and supports your academy movement by strengthening the sense of belonging, Solar can collaborate with you by creating your custom rashguards and custom fight shorts.

The process is very simple and does not commit you to anything:

1. Write to us via our contact page or our Facebook page
2. We can create a design for your school for free.
3. If you like the design, we'll create it all and send it to you!